The short answer is: it depends. It depends on several factors, including the quality of your blog posts, how often you post, which platform you use to host your blog, and how much time and effort you put into promoting your blog.
In order to launch a blog that brings in meaningful traffic, we recommend starting with at least 10 to 15 posts. In fact, one study found that having at least 24 blog posts can increase traffic to your blog by 30%, and having more than 50 posts can lead to a 77% boost in traffic.
That said, in general, the more blog posts you have, the more traffic you're likely to get. That's because each new post gives you another opportunity to show up in search engine results and drive traffic to your website. Of course, quality is still important —you're not going to generate much traffic if your posts are thin, poorly written, or irrelevant to your target audience. But if you can strike a balance between quality and quantity, you'll be in good shape.
A recent study by Content Marketing Institute found that businesses who blogged 16 or more times per month saw 3.5 times more traffic than businesses who blogged 0-3 times per month.
Here's a closer look at some of the factors that can influence how much traffic your blog generates:
Number of blog posts
As we mentioned above, one key factor in determining how much traffic your blog gets is the number of blog posts you have. In general, the more posts you have, the greater your chance of ranking in search engine results and generating traffic. However, there are diminishing returns after a certain point—meaning that at a certain number of posts, adding additional content isn't likely to result in a significant increase in traffic.
Pro Tip: 5 ways for businesses to come up with blog post topics
- Keep a notebook of questions prospects ask you in the sales process
- Use keywords to come up with topic ideas.
- Check your social media for popular topics.
- Poll your audience for topic ideas.
- Brainstorm with a friend or colleague.
How often you post
Another important factor is posting frequency. If you only publish new content once in a while, readers may forget about your blog or have trouble finding your older content. On the other hand, if you publish several times a day, people may become overwhelmed and unsubscribe from your blog altogether. The sweet spot varies depending on your niche and audience, but somewhere between one and four times per week is generally a good starting point.
Type of platform
The platform you use to host your blog can also make a difference in how much traffic you get. For example, a self-hosted WordPress site gives you more control over things like SEO and design than platforms like Tumblr or Blogger—which means it can be easier to attract visitors from search engines. Platforms like Medium have built-in audiences that can help give your content a boost as well—but keep in mind that you won't have complete control over things like design or advertising.
Consistency Is Key
One of the most important things you can do when it comes to driving traffic to your blog is to be consistent. That means publishing new content regularly - at least once a week, if not more. The more often you publish, the more likely people are to come back for more. And the more people who come back, the greater the chance that they'll eventually convert into customers or clients.
Of course, Quality Over Quantity
It's important to remember that it's not just about how often you publish - it's also about the quality of your content. There's no use in pumping out 10 low-quality blog posts every week if no one is going to want to read them. It's better to take your time and publish one or two high-quality, well-researched posts than it is to publish a bunch of fluff just for the sake of getting something new up on your site.
Conclusion
So how many blog posts do YOU need to get traffic? It depends on several factors—including the quality of your content, how often you post, which platform you use, and how much time and effort you put into promoting your blog. In general, however, the more posts you have, the greater your chance of ranking in search engine results and generating traffic. Just remember that quality is still important — so don t sacrifice substance for quantity. If you can strike a balance between the two, you'll be well on your way to attracting readers (and customers !) from all over the web.
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